Our Team

“Hi, a little about us! Our team has been at this a long time now. One of the biggest things we’ve learned, everything is about people coming together, and giving all they have in them. 100% dedication to achieve a dream is what passion is all about. Whether you are a Business owner or a solo athlete, ‘you still need a team to make the dream.’ That is where you will find us, the team behind the scenes. Our people are professionals, you don’t often see us but you know that we are always here over delivering to make the difference for you.”

Founder – Wayne Peters 

Never taking life for granted!

Racing was always a passion, and a family tradition. My first words were literally “Go Daddy Go!” 

I know about fierce competition, teamwork, discipline, risk and reward.

I cut my teeth doing sponsorship and promotion packs for racing teams (including my own) across western Canada. Then with the digital revolution it was on to everything else marketing and promotions for a lot of years.
 Along the way I have had the fortune of being involved with many opportunities. I spent years mentoring and learning with history and planet changers, as well as some of today’s industry leaders.

Now my fortune is to personally lead great people across a broad spectrum of pursuits and passions. This amazing and experienced team possesses highly valuable skill sets and unique perspectives which are all focused on one thing for all of our clients.


Hi, I'm Wayne Peters

1st Dibbs Multi-Media Founder

This determination to live life to the fullest put me on a different path… early, always pushing boundaries and seeking more. Now being able to teach and empower people inspires me too when I see someone “light up”, so I’m selfish that way.

Win win right? 

There were a lot of tough lessons along the way, anyone who tells you they haven’t failed a few times, has nothing to teach.  But now those lessons learned get confirmed daily when I wake up and find that there are people so anxious to talk to me they couldn’t sleep. When they say’s that I inspired them, they empower me as much or more than I empower them.

To me that defines a successful life.

Empowered people make impacts, in a lot of lives and a lot of different ways. I know when we pay that forward… success gets amplified. It’s been an honour working with so many of the Businesses, Entrepreneurs and Athletes we have work with who have achieved massive success. We passionately encourage, empower, and enable success. This philosophy has been working from our beginning in 1999 on the ‘Dirt Track Racing Circuits’ and still is today. 

We have no intent in slowing down.

Wayne's fun is about riding his motorcycle
1st Dibbs founder Wayne Peters taking laps in an Indy car
Wayne spending time in Daytona is about visiting the Hall of Fame

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