Wayne Peters

This page is about 1st Dibbs, its Founder Wayne Peters, Leader & Teacher

A Message About Us From Our Founder

  Hi, A little about us! We have been at this a long time now. One of the biggest things we’ve learned is it’s about the people coming together and giving all they have in them. 100% dedication to achieve a dream is what the love of sports is all about. Even solo athletes still have a team to support them, making things happen. That is where you will find me, I’m part of those teams behind the scenes. The one you don’t often see but you know that I’m here to make a difference for you, not for the glory.”

That is yours – Wayne Peters 


Racing was always a passion and a family tradition. The first words I literally spoke were “Go Daddy Go!” I cut my teeth doing sponsorship and promotion packs for race teams (including my own). Then it was everything else under the sun for a lot of years.
 I have had the fortune of being involved with many opportunities and mentored with industry leaders and then lead myself a lot of great people across a broad spectrum of activities. This allows me to bring you highly valuable skill sets and unique perspectives. 

1st Dibbs founder Wayne Peters taking laps in an Indy car

This determination to live life to the fullest has put me on the path of consulting, coaching and mentoring. Also being able to teach and empower people inspires me, so I’m selfish that way. I like to help as many people as I can every day. 

That choice is confirmed daily when I wake up and find that there are people so anxious to talk to me they couldn’t sleep, or when they say that I inspired them in some way. To me that’s success. These people go and make impacts in a lot of lives and I know it, further more that is success amplified. As a result the Athletes we work with have achieved massive success with 8 World Titles, 7 Canadian Titles and more along the way so far with no signs of slowing down.

Wayne's fun is about riding his motorcycle
Wayne spending time in Daytona is about visiting the Hall of Fame